Brand value is a numerical value created based on the value consumers attribute to a brand, and it indicates the financial strength of a brand compared to other brands.
If a brand is successful in the market, it contributes to the growth of a positive gap between the company’s book value and market value. Therefore, when businesses are put up for sale, they are sold at prices higher than their book value due to their high brand value. The most recent example of this is Google’s acquisition of YouTube, a website founded with an investment of $11.5 million, for $1.65 billion.
At Saygın Patent, your “Trademark Valuation” is carried out using internationally accepted methods by our expert team.
