TURQUALITY is the world’s first and only state-supported branding program. Today’s increasingly competitive environment and changing consumer patterns are encouraging companies that want to compete internationally to create strong brands, which translates to greater added value and increased market share.
The TURQUALITY Program, unlike traditional export support programs, focuses on contributing to companies’ branding goals rather than simply increasing exports.
The applicant trademark must be registered in Turkey and must also be registered in at least one of the target markets specified in the Business Plan to be submitted abroad.
As part of the consultancy service, a preliminary assessment of the company is conducted. A detailed analysis is conducted and shortcomings are identified. Necessary actions will be taken to address the shortcomings.
Preparations are made for the information/documents that will be requested by the management consulting firm that will conduct the audit.
Once the preparation process is complete, the Turquality application process will be coordinated.
